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  5. SIMON SINEK, INC.

SIMON SINEK, INC.

Company Details

Name: SIMON SINEK, INC.
Jurisdiction: New York
Legal type: DOMESTIC BUSINESS CORPORATION
Status: Active
Date of registration: 01 May 2018 (7 years ago)
Entity Number: 5332844
ZIP code: 90067
County: New York
Place of Formation: New York
Address: 1800 CENTURY PARK EAST, 10TH FLOOR, LOS ANGELES, CA, United States, 90067
Principal Address: 1800 CENTURY PARK EAST, 10 FLOOR, LOS ANGELES, CA, United States, 90067

Shares Details

Shares issued 200

Share Par Value 0

Type NO PAR VALUE

Unique Entity ID

Unique Entity ID Expiration Date Physical Address Mailing Address
D9QAGTYEXKA5 2025-03-20 315 E 86TH ST, NEW YORK, NY, 10028, 4714, USA 14622 VENTURA BLVD, STE 102, PMB 2190, SHERMAN OAKS, CA, 91403, 3662, USA

Business Information
Doing Business As START WITH WHY
URL www.simonsinek.com
Congressional District 12
State/Country of Incorporation NY, USA
Activation Date 2024-03-22
Initial Registration Date 2009-12-23
Entity Start Date 2008-11-03
Fiscal Year End Close Date Dec 31

Service Classifications
NAICS Codes 541611, 541612, 541613, 541614, 541810, 541820, 611430
Product and Service Codes AF11

Points of Contacts
Electronic Business
Title PRIMARY POC
Name ABIGAIL PLATTS
Address 14622 VENTURA BLVD STE 102, PMB 2190, SHERMAN OAKS, CA, 91403, 3662, USA
Title ALTERNATE POC
Name SIMON SINEK
Address 14622 VENTURA BLVD STE 102, PMB 2190, SHERMAN OAKS, CA, 91403, USA
Government Business
Title PRIMARY POC
Name ABIGAIL PLATTS
Address 14622 VENTURA BLVD STE 102, PMB 2190, SHERMAN OAKS, CA, 91403, 3662, USA
Past Performance Information not Available

Commercial and government entity program

CAGE number Status Type Established CAGE Update Date CAGE Expiration SAM Expiration
5UDL9 Active Non-Manufacturer 2009-12-30 2024-03-22 2029-03-22 2025-03-20

Contact Information
POC ABIGAIL PLATTS
Phone +1 704-842-9555
Address 315 E 86TH ST, NEW YORK, NY, 10028 4714, UNITED STATES

Ownership of Offeror Information
Highest Level Owner Information not Available
Immediate Level Owner Information not Available
List of Offerors (1)
CAGE number 9MGE1
Owner Type Immediate
Legal Business Name OPTIMISM ONLINE LLC

form 5500

Plan Name Plan Year EIN/PN Received Sponsor Total number of participants
SIMON SINEK 401(K) PLAN 2022 263784155 2023-05-28 SIMON SINEK INC 4
File View Page
Three-digit plan number (PN) 002
Effective date of plan 2022-03-29
Business code 624310
Sponsor’s telephone number 7203181640
Plan sponsor’s address 2250 BROADWAY, SUITE 3G, NEW YORK, NY, 10024

Plan administrator’s name and address
Administrator’s EIN 474474775
Plan administrator’s name GUIDELINE, INC.
Plan administrator’s address 1412 CHAPIN AVENUE, BURLINGAME, CA, 94010
Administrator’s telephone number 8882283491

Signature of
Role Plan administrator
Date 2023-05-28
Name of individual signing CHRISTINE RIMER
SIMON SINEK INC 401(K) PROFIT SHARING PLAN & TRUST 2015 263784155 2016-10-17 SIMON SINEK INC 4
File View Page
Three-digit plan number (PN) 001
Effective date of plan 2011-01-01
Business code 611000
Sponsor’s telephone number 2129959199
Plan sponsor’s address PO BOX 230006, NEW YORK, NY, 100230001

Signature of
Role Plan administrator
Date 2016-10-17
Name of individual signing GEORGE J. IOANIDIS
SIMON SINEK INC 401 K PROFIT SHARING PLAN TRUST 2014 263784155 2015-08-03 SIMON SINEK INC 4
File View Page
Three-digit plan number (PN) 001
Effective date of plan 2011-01-01
Business code 611000
Sponsor’s telephone number 2129959199
Plan sponsor’s address PO BOX 230006, NEW YORK, NY, 100230001

Signature of
Role Plan administrator
Date 2015-08-03
Name of individual signing GEORGE J IOANIDIS
SIMON SINEK INC 401(K) PROFIT SHARING PLAN & TRUST 2013 263784155 2014-07-01 SIMON SINEK INC 4
File View Page
Three-digit plan number (PN) 001
Effective date of plan 2011-01-01
Business code 611000
Sponsor’s telephone number 2129959199
Plan sponsor’s address PO BOX 230006, NEW YORK, NY, 10023

Signature of
Role Plan administrator
Date 2014-07-01
Name of individual signing SIMON SINEK
Role Employer/plan sponsor
Date 2014-07-01
Name of individual signing SIMON SINEK
SIMON SINEK INC 401 K PROFIT SHARING PLAN TRUST 2013 263784155 2014-08-12 SIMON SINEK INC 4
File View Page
Three-digit plan number (PN) 001
Effective date of plan 2011-01-01
Business code 611000
Sponsor’s telephone number 2129959199
Plan sponsor’s address PO BOX 230006, NEW YORK, NY, 100230001

Signature of
Role Plan administrator
Date 2014-08-12
Name of individual signing KIMBERLY HARRISON
SIMON SINEK INC 401(K) PROFIT SHARING PLAN & TRUST 2012 263784155 2013-10-14 SIMON SINEK INC 3
File View Page
Three-digit plan number (PN) 001
Effective date of plan 2011-01-01
Business code 611000
Sponsor’s telephone number 2129959199
Plan sponsor’s address PO BOX 230006, NEW YORK, NY, 10023

Signature of
Role Plan administrator
Date 2013-10-14
Name of individual signing SIMON SINEK
Role Employer/plan sponsor
Date 2013-10-14
Name of individual signing SIMON SINEK

DOS Process Agent

Name Role Address
HERTZ LICHTENSTEIN YOUNG & POLK LLP DOS Process Agent 1800 CENTURY PARK EAST, 10TH FLOOR, LOS ANGELES, CA, United States, 90067

Chief Executive Officer

Name Role Address
SIMON SINEK Chief Executive Officer 1800 CENTURY PARK EAST, 10TH FLOOR, LOS ANGELES, CA, United States, 90067

History

Start date End date Type Value
2024-02-19 2024-02-19 Address 9171 WILSHIRE BLVD., #300, BEVERLY HILLS, CA, 90210, USA (Type of address: Chief Executive Officer)
2024-02-19 2024-02-19 Address 1800 CENTURY PARK EAST, 10TH FLOOR, LOS ANGELES, CA, 90067, USA (Type of address: Chief Executive Officer)
2018-12-19 2019-02-20 Name START WITH WHY, INC.
2018-05-01 2018-12-19 Name SIMON SINEK, INC.
2018-05-01 2024-02-19 Shares Share type: NO PAR VALUE, Number of shares: 200, Par value: 0
2018-05-01 2024-02-19 Address 1800 CENTURY PARK EAST,, SUITE 1000, LOS ANGELES, CA, 90067, USA (Type of address: Service of Process)

Filings

Filing Number Date Filed Type Effective Date
240219001253 2024-02-19 BIENNIAL STATEMENT 2024-02-19
210730000992 2021-07-30 BIENNIAL STATEMENT 2021-07-30
190220000649 2019-02-20 CERTIFICATE OF AMENDMENT 2019-02-20
181219000908 2018-12-19 CERTIFICATE OF AMENDMENT 2018-12-19
180827000561 2018-08-27 CERTIFICATE OF MERGER 2018-08-27
180501000341 2018-05-01 CERTIFICATE OF INCORPORATION 2018-05-01

Awards

Contract Type Award or IDV Flag PIID Start Date Current End Date Potential End Date
PO AWARD TIRNO10P00748 2010-09-07 2011-08-31 2011-08-31
Unique Award Key CONT_AWD_TIRNO10P00748_2050_-NONE-_-NONE-
Awarding Agency Department of the Treasury
Link View Page

Description
Title WORKSHOP -10/28/10 SIMON SINEK
NAICS Code 611430: PROFESSIONAL AND MANAGEMENT DEVELOPMENT TRAINING
Product and Service Codes U001: LECTURES FOR TRAINING

Recipient Details
Recipient SIMON SINEK INC
UEI D9QAGTYEXKA5
Legacy DUNS 832684778
Recipient Address UNITED STATES, 315 E 86TH ST APT 10 NE, NEW YORK, 100284714
PURCHASE ORDER AWARD FA462110P0029 2010-04-22 2010-05-01 2010-05-01
Unique Award Key CONT_AWD_FA462110P0029_9700_-NONE-_-NONE-
Awarding Agency Department of Defense
Link View Page

Award Amounts
Obligated Amount 6825.00
Current Award Amount 6825.00
Potential Award Amount 6825.00

Description
Title MR. SIMON SINEK /LEADERSHIP WORKSHOP
NAICS Code 541611: ADMINISTRATIVE MANAGEMENT AND GENERAL MANAGEMENT CONSULTING SERVICES
Product and Service Codes R699: OTHER ADMINISTRATIVE SUPPORT SVCS

Recipient Details
Recipient SIMON SINEK INC
UEI D9QAGTYEXKA5
Legacy DUNS 832684778
Recipient Address UNITED STATES, 315 E 86TH ST APT 10 NE, NEW YORK, NEW YORK, NEW YORK, 100284714
PO AWARD M0026411P0209 2011-05-24 2011-06-14 2011-09-30
Unique Award Key CONT_AWD_M0026411P0209_9700_-NONE-_-NONE-
Awarding Agency Department of Defense
Link View Page

Description
Title LEADERSHIP SEMINAR
NAICS Code 541611: ADMINISTRATIVE MANAGEMENT AND GENERAL MANAGEMENT CONSULTING SERVICES
Product and Service Codes AD26: SERVICES (MANAGEMENT/SUPPORT)

Recipient Details
Recipient SIMON SINEK INC
UEI D9QAGTYEXKA5
Legacy DUNS 832684778
Recipient Address UNITED STATES, 315 E 86TH ST APT 10 NE, NEW YORK, 100284714
PURCHASE ORDER AWARD W911S011P0089 2011-05-09 2011-05-11 2011-05-11
Unique Award Key CONT_AWD_W911S011P0089_9700_-NONE-_-NONE-
Awarding Agency Department of Defense
Link View Page

Award Amounts
Obligated Amount 5000.00
Current Award Amount 5000.00
Potential Award Amount 5000.00

Description
Title TRAINING FOR ARMY SCHOOL OF MUSIC STUDENTS/STAFF
NAICS Code 541820: PUBLIC RELATIONS AGENCIES
Product and Service Codes R708: PUBLIC RELATIONS SERVICES

Recipient Details
Recipient SIMON SINEK INC
UEI D9QAGTYEXKA5
Legacy DUNS 832684778
Recipient Address UNITED STATES, 315 E 86TH ST APT 10 NE, NEW YORK, NEW YORK, NEW YORK, 100284714
PO AWARD TIRNO11P00275 2011-04-18 2011-06-02 2011-06-02
Unique Award Key CONT_AWD_TIRNO11P00275_2050_-NONE-_-NONE-
Awarding Agency Department of the Treasury
Link View Page

Description
Title SINEK'S WORKSP"START WITH WHY" MAY 2 11
NAICS Code 541612: HUMAN RESOURCES CONSULTING SERVICES
Product and Service Codes U001: LECTURES FOR TRAINING

Recipient Details
Recipient SIMON SINEK INC
UEI D9QAGTYEXKA5
Legacy DUNS 832684778
Recipient Address UNITED STATES, 315 E 86TH ST APT 10 NE, NEW YORK, 100284714
PO AWARD NNX11TC46P 2011-11-03 2011-11-03 2011-11-03
Unique Award Key CONT_AWD_NNX11TC46P_8000_-NONE-_-NONE-
Awarding Agency National Aeronautics and Space Administration
Link View Page

Description
Title INTERNAL TRAINING PURCHASE COURSE TITLE: START WITH WHY
NAICS Code 541611: ADMINISTRATIVE MANAGEMENT AND GENERAL MANAGEMENT CONSULTING SERVICES
Product and Service Codes U099: OTHER ED & TRNG SVCS

Recipient Details
Recipient SIMON SINEK INC
UEI D9QAGTYEXKA5
Legacy DUNS 832684778
Recipient Address UNITED STATES, 315 E 86TH ST APT 10 NE, NEW YORK, 100284714
PURCHASE ORDER AWARD W911SD12P0140 2012-03-29 2012-10-31 2012-10-31
Unique Award Key CONT_AWD_W911SD12P0140_9700_-NONE-_-NONE-
Awarding Agency Department of Defense
Link View Page

Award Amounts
Obligated Amount 2699.00
Current Award Amount 2699.00
Potential Award Amount 2699.00

Description
Title LECTURE FOR WEST POINT NCO CORPS
NAICS Code 611430: PROFESSIONAL AND MANAGEMENT DEVELOPMENT TRAINING
Product and Service Codes U001: EDUCATION/TRAINING- LECTURES

Recipient Details
Recipient SIMON SINEK INC
UEI D9QAGTYEXKA5
Legacy DUNS 832684778
Recipient Address UNITED STATES, 315 E 86TH ST APT 10 NE, NEW YORK, NEW YORK, NEW YORK, 100284714

Related by officers

No related officers

Related by address

1800 CENTURY PARK EAST, 10TH FLOOR, LOS ANGELES, CA, United States, 90067

OPTIMISM ONLINE, LLC AS SPV, LLC

Date of last update: 22 Nov 2024

Sources: New York Secretary of State

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